3D tracking for critical domains

Nifty Vector is a hardware and software company based in Halifax, Nova Scotia, Canada. Led by computer vision experts Matt MacDonald and Joseph Howse, we develop next-generation 3D tracking solutions for virtual reality, augmented reality, and mixed reality in critical domains such as aerospace and healthcare.

THINGS ARE ON TRACK

Founded in 2024, we are an eMerge Americas Top 100 Startup. Our patent-pending 3D tracking solution, NiftoTrack, is capable of submillimeter accuracy and of being embedded unobtrusively in handheld medical devices, wearables, and VR training props. We are currently running a pilot project with an ultrasound device company. Below, you can read about our founders and get in touch.

We gratefully acknowledge the support of:

  • eMerge Americas through the Startup Accelerator + Showcase 2025 program
  • Invest Nova Scotia through the Accelerate program
  • Emera ideaHUB and Dalhousie University through the ideaBRIDGE incubator program
  • CDL-Rockies through the Nurture program
  • Springboard Atlantic through the Atlantic IP Advantage program
  • Innovation Asset Collective (IAC)
  • Mitacs and the Government of Canada through the Mitacs Entrepreneur International Program
  • ICTC through the WIL Digital program

MEET US

Our Founders

Matt MacDonald

Co-founder & CEO of Nifty Vector

Matt is a computer scientist and consultant specializing in computer vision, hardware emulation, and machine learning. Matt brings two decades of professional experience across these disciplines, yet also a lifelong drive to expand his interests into the less familiar. Prior to founding Nifty Vector, he worked on a multi-year project deploying a high-performance FPGA design and, building on this experience, he continues to invent embedded systems to solve critical real-time problems. Matt holds a Bachelor of Computer Science degree from Dalhousie University.

Matt is also President of Scalespace, a consulting company which he co-founded in 2015.

Joseph Howse

Co-founder & COO of Nifty Vector

Joseph is a computer scientist, consultant, and author whose expertise includes computer vision, machine learning, and digital publishing. With 15 years of experience on software engineering teams, he has contributed to releases of aerospace simulations, medical devices, operating systems, libraries, and consumer applications. Joseph’s writing includes several bestselling technical books on computer vision, as well as two award-winning novels. Joseph graduated from Dalhousie University with a BA (French, minor in English), MBA, MA (International Development Studies), and Master of Computer Science.

Joseph is also President of Nummist Media, a consulting and publishing company which he co-founded in 2014.

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